Curbside offers benefits to your customer and your business.
Increase sales, safety, and efficiency with:
1. Multiple ways to purchase
Allow your customers order online or by phone for pick-up and cut the long lines in store which helps increase store visits. Customers that visit your store more frequently spend more money. The convenience of curbside pickup is not going away when the pandemic does and consumers have come to expect it.
2. Multiple options to pay, either online or at time of pick-up
Allow customers to pay for their cannabis online. When customers pay online, it only streamlines the process further. Customers can prepay for their order with Echeck, ACH, or Bitcoin. Paying online gives your customers more options to pay and reduces cash handling.
Or pay at time of pick up with PIN Debit or Bitcoin payments. Budtenders simply bring a secure, mobile payment terminal to the curb to process a debit card payment quickly and conveniently or a QR code to accept Bitcoin.
Or (of course) cash, if they must.
Curbside enhances the customer experience and is here to stay
Curbside pickup may have been born of Covid restrictions, but customers are embracing it in the long term.
Dispensary owners resorted to curbside pickup out of necessity. Customers resorted to the option for curbside pickup out of concern for health and safety. The provision to allow cannabis retailers to conduct product delivery curbside enabled them to keep their doors open to customers under strict Covid-19 restrictions. It allowed customers the ability to gather what they needed while abiding by social distancing rules.
But those are not the reasons curbside pick up is so popular with consumers. Consumers have always demanded convenience along with superior customer experience. And it is the sheer convenience of ordering what they want, and popping by real quick to grab it, that ensures curbside pick up is here to stay.
And now, customers can embrace the flexibility that comes with both curbside pickup and multiple payment options. Time is a precious commodity, and finding things that improve the customer experience has proved to be a priority for today’s consumers. Studies show that many consumers aren't likely to completely go back to in-store only shopping.
Without these alternative payment solutions, curbside pickup is a cumbersome process. Before, customers often had to have exact change to pay cash at curbside. Dispensary agents often do not carry change out to the curb or when they did it would take multiple trips from the register inside. Customers had to make multiple stops to pull money out at the bank or ATM. This is not only inconvenient for customers, it causes friction during purchase.
Though in most states, curbside pick up is only a special provision of marijuana laws. The curbside pick up provisions were created to help dispensaries stay open and serve customers needs. Especially since they were considered an essential business. But, due to the overwhelming popularity of the option, many states have begun making moves to make curbside pickup a permanent part of their state marijuana laws.
If you're still only accepting cash, it's time to consider the alternative payment options available to the industry. With Bankcard International Group, dispensaries can confidently offer curbside pickup (retail or delivery) with fast, secure, and compliant payment solutions.